Link building Strategies: Part 9 of 10

Published: 05th April 2011
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This article on link building strategies well defines the benefits of sponsoring, and creates new blogs for gaining better links. While performing the task, make sure that content is easy and original for better understandability.

1. Find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links
2. Buy existing websites related to your niche (flippaa.com), link to your site
3. Create a piece of software that will serve the needs of your niche and upload it to shareware directories. If you want to go gray/black hat with this strategy (which I don’t recommend) you can submit the cracked version to torrent forums, p2p sites or warez sites (I’ve seen a software site getting tens of thousands of links from such websites). Lock the software with a license key and then ask for a review and link in exchange for an activation key
4. Write case studies for your industry and submit them to web libraries specialized in case studies (again bitpipe.com)

5. Include a brief request in the order confirmation or shipment confirmation email. You might even consider following up with the customer and making sure everything was OK a day or two after the shipment arrived (assuming you’re doing shipment tracking), and requesting the link then, when they’re probably feeling most generous towards you
6. Run a story contest. Ask your customers to write a story on their social media profiles/blogs about their experience on your site and submit the story/link for voting on your site. The story with most votes should win something extremelly valuable (i.e. access for life to your tool, one year of free pizza, etc)
7. Generate links via embedded content. Develop a tool that others use to create media content which can be added to any html page (a great example o such tool is scribd or vimeo)
8. Translate your site/blog in multiple languages and submit the translated version to non English directories. This can lead a massive increase in traffic, links and index saturation.

9. Purchase text link ads on relevant pages of a related site. Best if the link is from within a site’s actual content. Speak with the owners directly, skip the trade link companies
10. Paid blog posts
11. Sponsor a trade show
12. Sponsoring university department contests
13. Sponsor high end content blogs on your niche
14. Create unique online tools and services and give them for free
15. Content acquisition; find content that ranks well or has earned considerable link popularity on a topic, purchase it from the owner and move the content to your own site (301)

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